Digital Marketing Executive

Job Description:

We are looking for a results-driven and creative Digital Marketing Specialist to join our marketing team. The ideal candidate will have hands-on experience in developing, managing, and optimizing online marketing campaigns across various digital platforms to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others.
• Optimize website content and landing pages for SEO and paid campaigns.
• Monitor and analyze performance metrics (Google Analytics, social media insights, etc.) to assess ROI and make data-driven improvements.
• Manage content marketing efforts including blogs, email newsletters, and social media content.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Collaborate with design and development teams to ensure cohesive branding and UX across digital assets.
• Stay updated with the latest digital marketing trends, tools, and technologies.

Required Skills & Qualifications:

• Proven experience in digital marketing or a similar role.
• Strong understanding of SEO, PPC, email marketing, and social media advertising.
• Experience with tools such as Google Analytics, Google Ads, Meta Business Suite, SEMrush, Ahrefs, Mailchimp, etc.
• Solid knowledge of website analytics and performance metrics.
• Basic knowledge of HTML/CSS/WordPress is a plus.
• Strong analytical and communication skills.
• Ability to multitask and manage multiple projects simultaneously.